Unlocking Creative Potential
Less chaos.
More creating.
I’m a creative project manager who helps brands and teams do their best work. I bring people together around a shared goal and make sure nothing gets in the way of their creativity.
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Hi!
I'm Maria, a full-hearted team player, with 8+ years across product, content, and brand. My thing is spotting untapped potential in brands, teams, and individuals and believing in them so fiercely that I build paths so everyone else believes too. Using Notion, Figma, and agile rituals, I free creatives from endless rounds of revision, protect focus, and deliver work leaders trust.
Branding
Project Management
Campaign Planning
Agile
Cross-functional collaboratioin
Team management
Meta Creatives
Brand Strategy
Content Strategy
Reviews
Cross-Team Love Bomb
Feedback that lightens up my day—from leaders, peers, and partners who’ve worked with me to make brands shine and smooth out creative operations.
Beatriz Ribeiro
Direct Manager & Head of Communications
Maria is dedication in person with an incredible power to transform anything into content, creating perfect narratives. She's a professional in tune with trends, who conceptualizes and executes any challenge, infusing everything she does with art and creativity. She made all the difference in a story we built from scratch."
5.0
Julia Quesada
Campaign Executive Producer & Teammate @ INSIDER Store
"Working with Manu was incredible; she is completely organized, creative, and empathetic. She was instrumental in establishing various team processes and was deeply committed to their evolution. She is a professional who is always seeking growth for both herself and the team, providing valuable support and mentorship."
5.0
Bruna Tiemi
Physical Product & Live Ops Squad Leader
Manu is an exceptionally collaborative and strategic professional focused on workflow optimization and elevating deliverable quality. At Insider, she successfully led high-impact projects, including creating the brandbook and structuring the creative team's workflows. This significantly improved the assertiveness of deliveries and team synergy. She also brings a refined aesthetic vision and broad segment expertise. I highly recommend her and hope to work together again.
5.0
Ivë Sigrist
Senior Brand Designer
Working alongside Manu was always a great experience. Manu contributed by consistently bringing excellent references, and she showed herself to be motivated and organized. We worked together on several projects at Insider Store, such as the brand's rebranding, but beyond that, she proposed various improvements for our daily workflow and performance. I believe Manu makes a difference in any team with her collaboration and strategic vision.
5.0
Renan Antunes da Gama
Digital Product Squad Leader
Working with Manu fundamentally transformed the creative team, moving it from chaos to an effective, organized process. She implemented structure using Notion and Slack automations, providing the design team with clear priorities and deadlines. This resulted in faster campaign launches, reduced rework, and higher quality, consistent creatives. Manu also led the creation of the Brand Book, bringing essential brand communication clarity, and became an internal Notion expert for company-wide organization. In short, Manu is an exceptional leader who solves chaos and dramatically improves team functionality.
5.0
Beatriz Ribeiro
Direct Manager & Head of Communications
Maria is dedication in person with an incredible power to transform anything into content, creating perfect narratives. She's a professional in tune with trends, who conceptualizes and executes any challenge, infusing everything she does with art and creativity. She made all the difference in a story we built from scratch."
5.0Julia Quesada
Campaign Executive Producer & Teammate @ INSIDER Store
"Working with Manu was incredible; she is completely organized, creative, and empathetic. She was instrumental in establishing various team processes and was deeply committed to their evolution. She is a professional who is always seeking growth for both herself and the team, providing valuable support and mentorship."
5.0Bruna Tiemi
Physical Product & Live Ops Squad Leader
Manu is an exceptionally collaborative and strategic professional focused on workflow optimization and elevating deliverable quality. At Insider, she successfully led high-impact projects, including creating the brandbook and structuring the creative team's workflows. This significantly improved the assertiveness of deliveries and team synergy. She also brings a refined aesthetic vision and broad segment expertise. I highly recommend her and hope to work together again.
5.0Ivë Sigrist
Senior Brand Designer
Working alongside Manu was always a great experience. Manu contributed by consistently bringing excellent references, and she showed herself to be motivated and organized. We worked together on several projects at Insider Store, such as the brand's rebranding, but beyond that, she proposed various improvements for our daily workflow and performance. I believe Manu makes a difference in any team with her collaboration and strategic vision.
5.0Renan Antunes da Gama
Digital Product Squad Leader
Working with Manu fundamentally transformed the creative team, moving it from chaos to an effective, organized process. She implemented structure using Notion and Slack automations, providing the design team with clear priorities and deadlines. This resulted in faster campaign launches, reduced rework, and higher quality, consistent creatives. Manu also led the creation of the Brand Book, bringing essential brand communication clarity, and became an internal Notion expert for company-wide organization. In short, Manu is an exceptional leader who solves chaos and dramatically improves team functionality.
5.0
50+
Creative mangement projects completed
50+
Creative mangement projects completed
50+
Creative mangement projects completed
100%
On-time Delivery Rate
100%
On-time Delivery Rate
100%
On-time Delivery Rate
10+
Years of experience
10+
Years of experience
10+
Years of experience
Creative Management Approach
How I Work
Understanding humans, and building systems that serve them.
Empathy as a Tool for Growth
Much like Design Thinking, my process begins with empathy. I immerse myself in the brand and team's reality with open curiosity. This results in a clear, actionable map that highlights potential and charts the most promising paths forward.
Empathy as a Tool for Growth
Much like Design Thinking, my process begins with empathy. I immerse myself in the brand and team's reality with open curiosity. This results in a clear, actionable map that highlights potential and charts the most promising paths forward.
Empathy as a Tool for Growth
Much like Design Thinking, my process begins with empathy. I immerse myself in the brand and team's reality with open curiosity. This results in a clear, actionable map that highlights potential and charts the most promising paths forward.
Quick Wins as a Tool for Trust
When a team is stuck in chaos, I move fast by creating simple, high-impact structures that lighten the burden of operational chaos. These quick, visible wins build trust, and clear space needed to execute the more meaningful changes.
Quick Wins as a Tool for Trust
When a team is stuck in chaos, I move fast by creating simple, high-impact structures that lighten the burden of operational chaos. These quick, visible wins build trust, and clear space needed to execute the more meaningful changes.
Quick Wins as a Tool for Trust
When a team is stuck in chaos, I move fast by creating simple, high-impact structures that lighten the burden of operational chaos. These quick, visible wins build trust, and clear space needed to execute the more meaningful changes.
Structure as a Tool of Creativity
Structure enables creativity. HBR research shows teams with clear guardrails create 3x more innovative work. Campaign cross team calendars, briefs, and feedback protocols guide without restricting, significantly reducing revisions and freeing up space for creativity.
Structure as a Tool of Creativity
Structure enables creativity. HBR research shows teams with clear guardrails create 3x more innovative work. Campaign cross team calendars, briefs, and feedback protocols guide without restricting, significantly reducing revisions and freeing up space for creativity.
Structure as a Tool of Creativity
Structure enables creativity. HBR research shows teams with clear guardrails create 3x more innovative work. Campaign cross team calendars, briefs, and feedback protocols guide without restricting, significantly reducing revisions and freeing up space for creativity.
Creative Management Services
Core Outputs
Helping teams shine with brand strategy and ops that turn creative chaos into work that resonates and performs.
Campaign planning
Cross-functional coordination
Workflow systems (Notion/Figma)
Branding
Reporting and KPIs
Briefing and QA
Strategy
Defining a sharp brand direction — from positioning and messaging to campaign narrative — so every decision aligns with what the brand stands for and why it matters.
Strategy
Defining a sharp brand direction — from positioning and messaging to campaign narrative — so every decision aligns with what the brand stands for and why it matters.
Strategy
Defining a sharp brand direction — from positioning and messaging to campaign narrative — so every decision aligns with what the brand stands for and why it matters.
Execution kits
Translating strategy into ready-to-ship assets — briefs, playbooks, campaign packages, and page outlines — so teams can produce consistently, on time, and on brand.
Execution kits
Translating strategy into ready-to-ship assets — briefs, playbooks, campaign packages, and page outlines — so teams can produce consistently, on time, and on brand.
Execution kits
Translating strategy into ready-to-ship assets — briefs, playbooks, campaign packages, and page outlines — so teams can produce consistently, on time, and on brand.
Systems and operations
Building lightweight, human-centered workflows — Notion OS, Figma libraries, and clear feedback rituals — that increase predictability, speed, and quality without killing creativity.
Systems and operations
Building lightweight, human-centered workflows — Notion OS, Figma libraries, and clear feedback rituals — that increase predictability, speed, and quality without killing creativity.
Systems and operations
Building lightweight, human-centered workflows — Notion OS, Figma libraries, and clear feedback rituals — that increase predictability, speed, and quality without killing creativity.
Proof and enablement
Turning outcomes into evidence — case studies, KPI dashboards, and concise handovers — ensuring results are measurable, repeatable, and sustainable beyond my engagement.
Proof and enablement
Turning outcomes into evidence — case studies, KPI dashboards, and concise handovers — ensuring results are measurable, repeatable, and sustainable beyond my engagement.
Proof and enablement
Turning outcomes into evidence — case studies, KPI dashboards, and concise handovers — ensuring results are measurable, repeatable, and sustainable beyond my engagement.
Visual identity direction
Storytelling and copy
Content strategy
Go‑to‑market strategy
Messaging framework
Brand positioning
Briefing and scoping
Brand Strategy
Competitive analysis
QA and creative review
Agile
Customer and market research
FAQ'S
Lingering Doubts?
Allow me to kill those intrusive thoughts.
Product Marketing
Brand Strategy
Branding
1. What kind of roles are you looking for right now?
Roles where I can combine strategy and creative project management — organizing, structuring, and supporting creative teams while keeping a strong eye on branding and storytelling.
2. Do you prefer being hands-on or leading?
3. What's your super power?
4. Can you share a quick example of impact?
5. Do you see yourself more as a brand strategist or project manager?
6. How do you collaborate with creatives?
7. Do you work better in startups or big companies?
8. What motivates you most at work?
9. What are the pros and cons of working with me?
1. What kind of roles are you looking for right now?
Roles where I can combine strategy and creative project management — organizing, structuring, and supporting creative teams while keeping a strong eye on branding and storytelling.
2. Do you prefer being hands-on or leading?
3. What's your super power?
4. Can you share a quick example of impact?
5. Do you see yourself more as a brand strategist or project manager?
6. How do you collaborate with creatives?
7. Do you work better in startups or big companies?
8. What motivates you most at work?
9. What are the pros and cons of working with me?